A Loan DSA also referred to as a Direct seller, is a private who works as a referral agent for any financial organization, NBFC, or bank. within the direct Sales associate program, the organization is in a position to urge more reach, more sales, greater revenue, bandwidth, etc the target of an immediate seller is to spot and find potential customers for the NBFCs or banks that they represent. To complete this task, the DSA will find customers who are looking for a loan on the market one by one. Such potential leads are then forwarded to the relevant financial institution, and the loan processing work is then completed.

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